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Public relations activities as they relate to the roles of the circulation librarian in an academic library are discussed. The position of the circulation librarian as the public relations officer of his or her library in fulfilling the objectives of the institution and the library are also discussed. Services must be acceptable and the only way to make them acceptable is through public relations activities. The quality of the circulation librarian is highlighted for good public relations results. The services of the circulation librarian who uses public relations tools to function are also discussed as well as the ways the impact can be felt. This discussion highlights the similarity of the activities of the circulation librarian and the public relations officer of any establishment, and how they affect their organisation in positive ways.